The 2014 Calendar! Please mark your calendars for these must-attend events!
Registration for the 2014 WICA Annual Convention is open and filling up. The Convention will take place in Oahu, Hawaii, from October 12-14 at the beautiful Turtle Bay Resort. Hotel reservations can be made with Turtle Bay Resort by clicking here or by calling 1-866-827-5327. The convention will have a wide variety of activities to participate in, such as a golf tournament, spouse program, president’s reception and dinner, and WICA’s first ever beach party. There will also be informative educational seminars held during the day with renowned speakers. The island offers incredibly beautiful views as well as a relaxed atmosphere. To register for the convention online, click here. Additionally, the digital brochure can be downloaded here and the paper registration from can be downloaded here. The deadline to make a hotel reservation and register with WICA is September 10th, so don’t delay and register now!_READ_MORE
The 2014 WICA Pacific Northwest Golf Tournament was a huge success thanks to the many sponsors and participants. The event kicked off bright and early at 7:30 AM and included a round of 18, followed by lunch and an awards ceremony. The team of Jim King, Greg Zevely, James Miller, and Thomas Tellefson took first place in the scramble with the impressively low score of 64. The second place team of Ken Gritter, Pat Roberts, Tom Daves, and Michael McDermott was not far behind with a 65. As for our Closest to the Pin Competitions, Robert Bergman took the prize on hole #5 with a hole-in-one! Steve Watters was closest on hole #8 with a ball just 39” from the hole. Greg Zevely was closest on hole #11 with a ball 4’9” away from the hole, and finally James Miller was closest on hole #16 with a ball 11’5” from the hole. Many thanks to the following sponsors who made the tournament possible: Alpha Associates, Armacell, Associated Third Party Administrators, E.J. Bartells, Hudson Bay Insulation, Ideal Products of America, ITW Insulation Systems, Johns Manville, Knauf Insulation, Owens Corning, Performance Contracting, Inc., Pittsburgh Corning, RPR Products Inc., Summit Contracting LLC, and finally, Winroc-SPI.
Aeroflex USA, Inc. has developed a new and revolutionary method of joining Aerocel® Stay-Seal™ with Protape™ pipe insulation.
Sweetwater, TN June 30, 2014 – Aeroflex USA, Inc. created a revolutionary method for joining sections of their proprietary dual-direction pressure-sensitive closure pipe insulation, Aerocel® Stay-Seal™ with Protape™ (SSPT). This is an innovation the insulation community has been requesting for many years. The new creation is called Cel-Link® II, formed by using a high-performance pressure-sensitive adhesive. Cel-Link® II is now being included, as a standard, in boxes of Aerocel® SSPT pipe insulation. Aeroflex USA, Inc. strives to provide the market with the most productive and longest lived elastomeric insulation systems available. Cel-Link® II provides the installer with a method of completing projects with the best cost, in harsh conditions, in critical environments where liquid adhesives present problems, in low VOC applications like LEED® certified projects. Cel-Link II can be installed in temperatures as low as 0°F, and provides in-place service from -50°F to +257°F. No other joining method like Cel-Link® II exists for elastomeric insulation.
Because of the low VOC emissions and higher service temperature, Aerocel® SSPT with Cel-Link® II makes the best pipe insulating system for the most aggressively growing kind of HVAC systems in North America -- variable refrigerant flow(VRF) ductless split systems. The producers of these types of systems require pipe insulation that can serve continuously up to 248°F, since these systems can operate at these elevated temperatures for extended periods of time. Aerocel® SSPT with Cel-Link® II is the only elastomeric pipe insulation that allows the contractor to meet these stringent service requirements with a standard product and a self-sealing closure, providing a low VOC installation, in the unique range of sizes needed for these systems.
Cel-Link® II is patent pending with the United States Patent and Trademark Office. Aeroflex USA continues to support and reinforce our position as the world’s leader in EPDM closed-cell foam elastomeric insulation, and innovation for foamed elastomeric insulation. Aeroflex USA. Inc. continues to expand the size range of pipe insulation which is supplied with Cel-Link® II as a standard. Call your Aeroflex USA representative to obtain a sample of Cel-Link® II, the biggest revolution in insulation sealing systems in years. More information about Aeroflex USA’s Cel-Link™ II can be found at: www.aeroflexusa.com/cel-link2. A short installation video can be viewed at Aeroflex USA’s YouTube channel: http://www.youtube.com/watch?v=Go6gcW3OB_8
Aeroflex USA, Inc. produces elastomeric thermal and acoustical insulation used in buildings, appliances, commercial and residential heating and cooling equipment, and other specialty applications. Many changes are taking place in the mechanical and specialty insulations industry. Aeroflex USA’s new developments are responsive to the need for changing products. Cel-Link® II represents another of these innovations, in a long list of innovations: EPDM for thermal insulation, dual-direction, over-lapping self-seal closure, pipe insulation ID’s over 6” IPS, wall thicknesses over 1”, high-strength, lightweight, easy-to-install rigid pipe hanger supports, standard elastomeric product that will not accelerate stress corrosion cracking or corrosion-under-insulation.
About Aeroflex USA, Inc.:
Aeroflex USA, Inc. is a leading United States producer of flexible cellular rubber insulation products. Aeroflex USA, Inc.’s facilities are in Sweetwater, TN, where these insulation products are produced and distributed to North, Central and South America. Aeroflex USA, Inc. started in business in 1999, and is a subsidiary of Eastern Polymer Group, Bangkok Thailand. Eastern Polymer Group is the world’s leading producer and developer of EPDM rubber products used for thermal and acoustical insulation. Further contact with Aeroflex USA, Inc. may be made by e-mailing email@example.com or calling 423-337-2493.
Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry. (Whether they actually do or not is another story.)
It’s this potential to help that contributes to a leader’s authority and credibility, and it results in something else: Helping others can allow you to differentiate yourself and naturally attract people to your brand in a meaningful way.
Three Benefits of Helping Others
By simply sharing your knowledge and resources, you stand to gain three benefits — benefits that will position you as an industry leader while also ensuring the longevity of your business.
1. Create Brand Advocates
You can garner valuable brand advocates by simply providing help where help is needed. We recently took this concept to heart and hired someone who is solely responsible for helping our partners. Whether it’s providing a press opportunity, a referral, or simply valuable information, it’s that person’s job to find opportunities to help someone out.
As a result of simply helping our partners, we’ve gained a community of brand advocates who consistently refer potential clients our way, bringing us valuable opportunities.
2. Decrease Barriers
When you make the effort to help someone, you are given the opportunity to form a meaningful relationship, rather than a purely transactional one.
Take my relationship with Scott Gerber, “super connector” and founder of the Young Entrepreneur Council. When we met two years ago, we could have rushed into a strictly business relationship, which wouldn’t have lasted long. Instead, Scott and I have made a meaningful connection over the past two years by giving each other feedback on projects and providing introductions. As an added benefit, we were recently able to make a seamless transactional deal because of the trust previously established between the two of us.
It’s relationships like this — larger, meaningful partnerships — that will differentiate you from competitors and provide you with the credibility to make similarly valuable connections in the future.
3. Encourage Employees to Do the Same
By helping others, you’re setting an example for your employees to do the same. This means employees will be more likely to go out of their way to help clients, resulting in higher customer satisfaction.
Consider the debt collection agency CFS2, for example. It has a simple strategy: help the people they collect from pay their debts. By helping people create résumés, coaching them through difficult times, and providing other resources, CFS2 is outperforming competitors by 200 percent. This strategy is great not only because it reflects the company’s goodwill, but by sharing its knowledge and resources with others, CFS2 positions itself as an expert in personal finances. If your brand can garner a reputation based on both amiability and expertise, you’ll have more than just a profitable business.
Five Ways to Help
Obviously, there are many ways to help your business partners and industry connections. If you’re looking for inspiration, below are five ways to showcase your expertise and networking abilities through helping others.
1. Recognize them. When you have the opportunity to recognize someone, take it. This can mean mentioning a partner’s good work in a thought leadership article or talking about a company at an industry conference.
2. Bring business their way. If someone asks you to suggest a particular product or service, give a potential lead or business partner an introduction. It takes about five minutes to look up LinkedIn connections, and the person you recommend just might return the favor.
3. Volunteer your time. Even the busiest people can make the time to help others out. Gary Vaynerchuk recently offered to help up-and-coming bloggers by doing an interview for their sites. Even if you aren’t as well-known as Gary, keep track of the people you can help and reach out to them.
4. Share knowledge. This is the easiest way to help if you lack a personal brand. Recognize some common problems people are having, and find a way to connect the dots for them. For example, a lot of people have told me they have trouble connecting APIs and Web services. Because I simply know about Zapier and its services, I’ve been able to introduce people to a product that saves them both time and money.
5. Give feedback. Too often, people tell their peers what they want to hear rather than actually giving valuable, constructive feedback that could help them. If you provide feedback that could potentially improve a person’s business, that person will look to you in the future.
In a sea of aspiring industry leaders looking for quick transactions and easy credibility, it’s no wonder that business leaders can stand tall above the rest through the simple act of helping others. By helping your partners, potential business leads, or other industry connections, you not only win their gratitude, but you’ve positioned yourself as a person with knowledge, resources, and credibility — the makings of an industry leader.